Risk Avoidance
“Evaluating a risk avoidance plan starts by defining your success criteria” (Ventiv). Given the potential dire future highlighted in the forecast analysis, it is essential for Take-Two to implement strategic measures to mitigate risks and secure its market position. The following recommendations aim to address the core issues of market competition and the need for innovation, ensuring Take-Two's sustained growth and stability.
Key Risk
- Outdated Technology: Failing to keep up with technological advancements in the gaming industry.
- Market Share Erosion: Losing market share to more innovative competitors.
- Revenue Decline: Reduced revenues due to outdated product offerings and decreased consumer interest.
- Operational Inefficiency: Increased costs and inefficiencies due to lack of modernization and process optimization.
To quantify these risks, a risk assessment matrix is used, evaluating
the probability and impact of each risk on a scale from 1 (low) to 5 (high).
Risk Avoidance Strategies
·
Invest
in Emerging Technologies: Allocate
a significant portion of the research and development budget to explore and
develop emerging technologies such as virtual reality (VR), augmented reality
(AR), and cloud gaming. Collaborate with tech firms and academic institutions
to stay at the forefront of innovation. Mitigates the risk of
technological obsolescence by ensuring Take-Two remains competitive and relevant.
·
Diversify
Game Portfolio: Expand the
game portfolio to include mobile games, live-service models, and indie game
partnerships. This diversification can help capture new market segments and
reduce dependency on blockbuster releases. Reduces market share erosion
by attracting a broader audience and catering to diverse gaming preferences.
·
Enhance
Customer Engagement: Implement
robust customer engagement strategies through personalized marketing, loyalty
programs, and community-building activities. Utilize data analytics to
understand and anticipate customer needs. Prevents revenue decline by
fostering strong customer loyalty and increasing lifetime value.
Ventiv. (n.d.). Risk avoidance definition and strategies: Ventiv. Ventiv Technology is now Riskonnect. https://www.ventivtech.com/blog/what-is-risk-avoidance-and-what-is-its-role-in-risk-management